business start up Archives

A Welcoming Haven Update

Hi Dear Readers,
In Around Dusty Roads tradition of full transparency, I’m sharing some of the challenges of building an online business. I do so not out of discouragement or frustration, but to offer insight into what you may encounter if you choose to join the ranks of e‑commerce.

Facing Early Challenges

In my previous post, 5 Truths About Success—And Why I’m Still Showing Up, I reflected on the realities of building Welcoming Haven. This week, I want to continue that conversation with an update. Building Welcoming Haven has been a challenge, and I’ve learned a lot along the way. The consultants I first worked with didn’t provide the ongoing support I expected. After searching online, I discovered many others had similar experiences. Although the consultants provided the basics for a viable business, which is why I don’t believe I was scammed, the fact remains that the lack of support ultimately taught me a hard lesson. It’s a reminder that scams and unreliable services are out there, and caution is essential.

Finding Support in Shopify

Thankfully, Shopify offers strong resources and guidance. Shopify designs its platform to help stores succeed, and I find their support reassuring. Because they invest in the success of their merchants, I feel less alone in the process.”

Learning from Other Entrepreneurs

In the course of this journey, I also connected with another store owner who had struggled too. He told me his business turned around after working with a consultant recommended through Shopify. His store now grosses $20K a month! He kindly shared his consultant’s contact with me, and after a brief discussion, I decided to give it a try. (so much for caution)

A New Approach

This consultant works differently: only a minimal upfront investment for tools, and the rest on commission—no sales, no payment. Already, he’s boosted my product SEO scores from 60–70% to 90–100%, and is now focusing on marketing. More importantly, he’s responsive, confident, and delivers on his promises.

Looking Ahead

For the first time, it doesn’t feel so lonely. I have someone in my corner, and I’m hopeful that 2026 will be prosperous for both of us.

Let’s go, Welcoming Haven—your future is looking bright.

5 Truths About Success—And Why I’m Still Showing Up

I recently stumbled across an article by Barbara Corcoran. If you don’t know who she is, don’t worry—I didn’t either. But the title of her piece caught my eye: short, punchy, and promising. 5 ‘Truths About Success’ That Could Make You Rich. I like short. I love to-the-point. And let’s be honest—who wouldn’t be curious about getting rich?

Now, I’m like most folks. I wouldn’t turn down wealth, but I’m not chasing yachts or private islands. For me, “rich” means having enough: enough to pay the bills, fix up my home, travel a little, and treat friends to a nice dinner now and then. That’s my sweet spot.

Barbara Corcoran, as it turns out, rose from childhood poverty to become a real estate powerhouse, investor, entrepreneur, and TV personality on Shark Tank. She’s someone who turned adversity into opportunity. Her five truths resonated deeply—especially as I build my own store, Welcoming Haven, from the ground up.

Here’s what she shared, and how it’s showing up in my journey:

It’s Lonely at the Start.
Barbara’s husband left her early on. In my case, I’m pushing this store solo. Some days, it feels like I’m the only one who believes in it.
People Will Doubt You… Then Ask How You Did It.
I haven’t hit the “how’d you do it?” phase yet. Right now, I’m surrounded by skeptics. One neighbor told me he spends a fortune on QVC—but won’t buy a single T-shirt from me. He’s watching to see if I fail. That stings.
It Takes Longer Than You Think.
I dove into e-commerce with minimal research and big hopes. I thought I’d be earning a modest income by month three. Now I’m in month five, still chasing that goal. But I’ve connected with others who’ve succeeded, and they say the real timeline is six months to a year. Lesson learned: patience is part of the process.
It Feels Impossible Before It Works.
Five months in, sales are sluggish. Traffic’s decent, but conversions are slow. Still, I’m not giving up. I’m tweaking, learning, and staying the course.
And When It Does Work, You’ll Wonder Why You Ever Doubted Yourself.
I haven’t reached that moment yet—but I’m holding space for it. I can’t wait to look back and smile at how far I’ve come.

Final Thoughts:

Success isn’t always flashy. Sometimes it’s quiet persistence, showing up day after day even when no one’s cheering. Barbara’s truths reminded me that doubt, delay, and discomfort are part of the journey—not signs to quit. So if you’re building something—whether it’s a business, a dream, or a new chapter—know this: you’re not alone. Keep going. The “why did I ever doubt myself?” moment might be closer than you think.